![]() ![]() Target became the focus of the anti-LGBTQ campaign’s ire for its Pride Month merchandise, but the campaign misrepresented Target’s ambitions. Like Bud Light before it, Target ended up alienating just about everyone in the process with its response. That’s what the bullies want,” said Kelley Robinson, the president of the Human Rights Campaign, a civil rights group. “Target should put the products back on the shelves and ensure their Pride displays are visible on the floors, not pushed into the proverbial closet. In the end, Target opted to protect employee safety by removing certain items that it said caused the most “volatile” reaction from opponents.īut Target’s response angered LGBTQ advocates and led to criticism that it was caving to extreme elements of American society. That effectively held Target hostage: The company was forced to make an impossible choice to either safeguard its employees and stores or continue to support customers who wanted to buy the products it was selling. ![]() Igor Golovniov/SOPA Images/LightRocket/Getty Imagesīud Light wanted to market to all. ![]()
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